B2B & SaaS – Select Work
What is a Merit Increase? (Plus Guidance on Implementation)
The ultimate guide to merit increases: how to calculate, implement, and use them as a reward.
ATS and HRIS Systems: Which is Best for Your Business?
Find out what ATS and HRIS systems are and which one suits your business needs.
25 Culture Committee Ideas + Real World Examples
Foster a vibrant workplace with these culture committee ideas and real-world examples.
SelectSoftware Reviews Author Page
Read more of my work on my SelectSoftware Reviews author page.
Crypto Marketing – Select Work
Writing a Crypto Press Release
A comprehensive guide to crypto PR writing with tips and examples from PR professionals.
Crypto Earned Media Guide: Everything You Need to Know
A step-by-step framework to understand earned media in crypto and how to get more of it.
The Difference Between Earned, Owned, and Paid Media in Crypto Marketing
This article highlights the differences between earned, owned, and paid media and offers advice on how to optimize for each one of them.
6 Ways to Target Crypto Users on Paid Marketing Channels
Learn how to reach high-value markets in the crypto space.
Email Copywriting Sample
Here’s an email copywriting sample for one of the brands I worked on in Dubai. Please click the image to enlarge it.
E-books
The Complete Guide to Skincare in the Middle East
An ebook I prepared as a lead magnet for people in the Middle East interested in skincare products. In addition to the content, I was also responsible for the layout and the design.
Hair Loss Prevention and Management in the UAE
I wrote and designed this ebook as a lead magnet for people interested in managing hair loss in the UAE.